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About Us


Our Mission

To educate citizens of the world on the causes and prevalence of pedestrian vehicle collisions while highlighting how LifeLight Umbrella can help reduce these incidences and save lives.

About Us

At LifeLight Umbrella, we arrive at our offices each and every day with one mission in mind, which is to reduce the tragedy of pedestrian crashes which occur daily in our major North American cities. Over 100,000 pedestrian collisions occurred in 2018 with pedestrians losing their lives on an hourly basis. The growing crosswalk death toll is now equivalent to a modern jumbo passenger aircraft crashing on a monthly basis. We are purpose driven, not product driven and because our cause is noble, our work is effortless as we to work to reduce these types of crashes which spike in wet, low lighting conditions.